And last week, it inked a multiyear pact with Irving Azoff’s Global Rights Management, allowing Audacy to add GMR’s catalog of songs across all of its platforms. Earlier this month, the company bought Podcorn, a podcast influencer marketplace. Last fall, Entercom acquired sports-betting technology and analytics firm QL Gaming Group (including sports-betting app BetQL) and struck a six-year deal making FanDuel its official sportsbook partner. In 2019, it bought podcast companies Cadence13 and Pineapple Street Studios. 2 radio broadcaster (after iHeartMedia) and giving it the digital audio platform. In 2017, Entercom acquired CBS Radio, establishing it as the No. The company has evolved substantially over the last three years, Field said. The new name is redolent of “audio” and “audacity,” and, of course, its homonym “odyssey.” Here’s how Field described it: “‘Audacy’ captures the dynamic creativity, outstanding content and innovative spirit that fuel our forward ambitions.” The company worked with WPP’s Landor & Fitch brand consulting and design division on the rebranding, which includes a pair of new audio logos (listen at this link). At a high level, he said, the company needed “consistency across B2B and B2C ” domains in its corporate identify. We’ve outgrown it,” David Field, chairman, president and CEO, said in an interview. With the rebranding, the company also has retired the name for its direct-to-consumer platform, which has adopted the Audacy moniker.

After more than 50 years as Entercom Communications, the radio and podcasting company is unfurling a new banner: Effective immediately, it is changing its name to Audacy.

Audacity radio